As the CEO of "Österreich Werbung" (Austrian National Tourist Office), Astrid Steharnig-Staudinger plays a central role in shaping tourism communication. In this brief video talk, she shares her insights on the powerful emotions tied to winter sports and their significance for people in Austria.
Collaboration and networking have been key pillars of her career in tourism. Since May 2023, the Carinthian native has served as CEO of Österreich Werbung, positioning herself as a communicative hub for Austrian tourism. Together with her team, she developed the new brand identity, "Lebensgefühl Österreich" ("The Austrian Way of Life"), characterized by modern aesthetics, striking imagery, and a touch of humor.
Through targeted campaigns, Steharnig-Staudinger aims to engage young families, Millennials, and Generation Z in winter sports. Creative projects like "ChatSkiPT," "NoSki Instructor" and three-year-old Charlotte as "Austria’s Youngest Ski Instructor" are captivating audiences on TikTok, Instagram, and beyond.
Previously, Astrid Steharnig-Staudinger was Head of Sales & Marketing for major international companies and founded Linking Brands, a firm specializing in networking, brand collaborations, and campaign management.
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