Snow experience worlds open up new opportunities for cities: they create low-threshold access to physical activity, new educational spaces and tourism impulses – regardless of season or weather.

It’s that time again: the first significant snowfall has reached the mountains, and Austria is once more showing its true winter character. Within just a few days, the alpine landscape has transformed. Where late-autumn colors dominated only recently, clear white slopes now shape the scenery. Winter is no longer a forecast—it has arrived. Recent snowfall has changed the picture in the Alps noticeably. Higher elevations are now covered in a consistent layer of snow, with ridge

Under the motto “The Future of Sport Between Reality and Virtual Reality,” Wien Ski Connect presented the comeback of the Ski Challenge – combined with the MFT Challenge Disc Digital by MFT Bodyteamwork. This smart balance board bridges gaming and movement, showing how digital innovation can inspire a new generation for winter sports.

To kick off the winter season, Snowsports Academy instructors gathered in Fieberbrunn and Salzburg. Alongside professional discussions, a coaching workshop with Mathias Berthold and a round of golf with Florian Hofer added inspiration, motivation, and team spirit.

Wien Ski Connect launches with a powerful event at Stroke Minigolf. From World Cup success to urban ski training for kids — discover how Vienna is reshaping winter sports in the city.

The Snowsports Academy joined SkiAustria Vienna at the Day of Sports 2025 on Vienna’s Heldenplatz. With the ski simulator, kids and adults tested their slalom skills – and the rush was huge. From morning to evening, visitors carved, laughed, and chased best times. Winter sports in the heart of Vienna – a highlight for all ages!

Vienna as a ski city? Absolutely. The Wiener Stadtadler are proving that ski jumping can thrive in the capital – with record-breaking youth events, structured training, and big plans for the future.

At this year’s Women’s Summit in Treble Cone and Cardrona, more than 50 women from the international snowsports community took part. A special highlight: Austria was represented by Johanna Sperrer, instructor of the Snowsports Academy. She seized the opportunity to explore new training approaches, build international connections, and showcase the Academy at this inspiring event.

Many people believe that skiing can only truly be learned as a child. But that is not true: adults can successfully and safely take up winter sports at any age. The key lies in the right approach – with professional instruction, targeted preparation, and a clear awareness of personal limits. First successes often appear after just a few days, and step by step, confidence on the slopes grows. Those who approach skiing with openness, patience, and joy will soon discover lasting

The Snowsports Academy has conducted a ski instructor education in the South of Africa for the first time. At the Afriski resort in the Kingdom of Lesotho, located at 3,000 meters above sea level, participants were trained according to the Austrian ski instructor system. With this project, the Academy is sending a strong signal for the international orientation of ski instructor training.

Tourism Day 2025: “Understanding Markets, Unlocking Potential” – new perspectives on year-round winter tourism and international markets.

3,000 new ski and snowboard instructors, 30+ nations, one shared passion – that was the winter of 2024/25. #SnowConnectingPeople

First international women’s networking event in snowsports: The World Women’s Snowsport Summit 2025 inspired participants in Kaprun.

Snowsports Academy is a certified “Sports Leading Organisation” – a quality seal for excellence, responsibility & innovation in snow sports.

Snowflash Episode 8 with Mathias Berthold: From Ski Star to Top Coach – how performance shapes personality.

ESB SkiBiz 2025: Networking, winter sports & insights in Serfaus-Fiss-Ladis – where business meets movement at over 1,400 meters.

Night-Skiing & Networking: The Ski Austria Wien Business Club met at Semmering for a sporty and sociable evening on the slopes.

Snowflash Episode 7: Andreas Goldberger explains what makes winter so special and how to inspire the next generation for snow sports.

Snowflash Episode 6: Monica Rintersbacher on skiing, mindfulness, sustainability, and the role of Leitbetriebe Austria in winter sports.

The Snowsports Academy impressed at the ATB 2025 in Vienna with its innovative SkiMachine, bringing the spirit of skiing to life.