Monica Rintersbacher is the Managing Director of Leitbetriebe Austria. In the Snowflash talk, the passionate networker shares how Austria’s top executives benefit from skiing and why mindfulness and sustainability are essential in winter sports.
For Monica Rintersbacher, active human interaction is always at the forefront. As a recreational skier, the Vienna native values socializing and shared experiences just as much as a mindful approach to the sport. These principles also shape her professional work: exchange and collaboration are essential. She sees the Leitbetriebe Austria certification not just as a recognition of high-quality businesses but also as a platform for excellence, fostering meaningful interactions at eye level.
Several Leitbetriebe have direct ties to winter sports, including KitzSki, Schultz Gruppe, Alps Resort, and the Austrian Travel Bureau. Additionally, industries such as logistics, energy production, and road construction play an indirect yet crucial role in supporting ski tourism as a key economic factor. In a broader sense, a Leitbetrieb serves as both a driver of regional and industry development and a responsible actor for society and the environment.
Having successfully shaped Leitbetriebe Austria for 14 years, Monica Rintersbacher takes a holistic view of winter sports. Beyond skiing, she sees the expansion of attractive alternatives such as winter hiking, mountain biking, and wellness as key to the future. She is also optimistic about the industry’s growing commitment to environmental protection—whether through energy-efficient snow cannons, snow farming, electric snow groomers, or sustainable energy production using hydropower and photovoltaics.
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