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The optimal every day winter sport apparel

The perfect ski day is upon us: the snow sparkles and the sun shines. To look good on such a day, it's not just about the cut and design of the clothing, but also about the functionality of the gear that ensures comfort. We asked an expert, Florian Matt from iFLOW, to explain which features to focus on when selecting winter sports apparel.

Martin Dolezal (Snowsports Academy) and Thomas Ebster (iFLOW) in front of a hut with a lot of snow.
Martin Dolezal and Thomas Ebster testing their iFLOW gear in Finnland

For years, Matt taught skiing with his best friend Thomas Ebster at Arlberg. Inspired by decades of experience in the outdoor sector and working on developments and tests for major clothing brands, they founded their own brand in 2012. Since 2023, iFLOW has been the official clothing supplier of the Snowsports Academy. Find more information about iFLOW here:

The Ideal Ski Suit for All Purposes With his expertise, Matt recommends ambitious winter sports enthusiasts to opt for a hard shell jacket and pants. This versatile gear is suitable for any weather: in the cold, the onion layering principle allows for wearing multiple layers underneath, including a down jacket. In spring-like conditions, this combination still offers optimal protection against external influences, without the risk of overheating.

Quality Features of Hardshell Clothing

The requirements for ski clothing have risen significantly over the course of the 21st century. High-quality hard shell clothing is characterized by a combination of several key features:

Snowsports Academy Powder
  • Protective Functions: Essential for any hard shell are water and wind resistance to stay dry and protected from icy gusts. Matt recommends a water column of at least 10,000mm. Breathability is also crucial to prevent overheating during physical exertion and to transport moisture outside.

  • Durability and Longevity: Robust processing ensures the longevity of the clothing. Double-stitched and glued seams as well as reinforced areas at heavily stressed points increase resistance and durability.

  • Comfort and Functionality: Effective climate management through ventilation slits, an ergonomic fit, and lightweight material are crucial for comfort. Additional practical features like well-placed pockets complete the overall package.

Making the Right Choice

When choosing the right ski suit, attention should be paid to the feel and workmanship of the material, especially the seams and zippers. A selection should be made that meets one's own requirements. For instance, additional features such as snow guards or removable elements may be particularly important to some people. Of course, the appearance of the equipment should not be forgotten.


The right clothing is crucial for successful winter days. With hardshell pants and a jacket, you are well-equipped to defy the elements and fully enjoy even the most demanding days.


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