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ITB Berlin 2024 Retrospective: Austria’s Innovative and Sustainable Presence

The Austrian stand at ITB Berlin was the fulcrum for the launch of a new era in the presentation of Austrian tourism. Astrid Steharnig-Staudinger, the Managing Director of Österreich Werbung (Austria Advertising), highlighted the successful cooperation with numerous partners from the local tourism industry. Innovative on-site experiences, such as VR hot-air balloon rides or a ski simulator, enabled visitors to experience the Austrian way of life from afar with all senses.



Sustainability and Winter Tourism in Focus

The focus of Austria’s appearance was on the key issues of sustainability and winter tourism, with special attention to the FIS Alpine Ski World Championships 2025 in Saalbach Hinterglemm. This event was seen as an opportunity to inspire a new generation of ski sports enthusiasts. Austria’s leading role in sustainable tourism processes was underpinned by impressive figures: 55 percent of the energy used in the tourism sector comes from renewable sources.

 

Johann Reisenberger and Martin Dolezal from the Snowsports Academy, accompanied by Andreas Breitschädl, at the ITB Berlin
Johann Reisenberger and Martin Dolezal from the Snowsports Academy, accompanied by Andreas Breitschädl, at the ITB Berlin

Pioneering in Sustainability

The publication "Sustainability in Austria - Exemplary Tourism Projects" in cooperation with the global consulting firm SUSTAINIA emphasizes Austria's commitment to a sustainable future in tourism. The initiative aims to highlight those businesses and destinations that serve as beacons for the entire industry.

 

Sustainable Mobility Concepts as a Driver of Development

The importance of sustainable mobility concepts for the development of tourism destinations was particularly emphasized by Stefan Schnöll, Deputy Governor of Salzburg. Offers that support the trend towards environmentally friendly mobility strengthen Salzburg's reputation as a top winter sports destination.

 


Reflecting on a Successful Appearance

Austria’s presence at ITB Berlin 2024 was an impressive testament to the country’s innovative strength and commitment to sustainable tourism. With a clear view of the future and the use of modern technologies, Austria set new standards in international tourism and once again confirmed its position as a leading tourism destination.


Further information: https://www.austriatourism.com

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