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The Snowsports Academy's SkiMachine at the ATB 2025 in Vienna: Where Innovation Meets Tourism

From January 16 to 17, 2025, Vienna hosted the Austria Travel Business (ATB), the most important event in the country's tourism industry. Organized by Österreich Werbung, the ATB brought together representatives from tourism, travel agencies, and the media to showcase Austria as a premier destination. Among the many highlights of the event, the Snowsports Academy and its Rollskipiste attracted special attention and a touch of "Austrian lifestyle."


The SkiMachine of the Snowsports Academy at the ATB 2025
The SkiMachine of the Snowsports Academy at the ATB 2025

What is the ATB?

The Austria Travel Business is the leading platform for presenting the diversity and innovation of Austrian tourism to an international audience. With a focus on sustainable offerings, technological innovations, and top-tier experiences, the event annually draws an international professional audience. In addition to traditional tourism offers, the ATB emphasizes forward-thinking ideas that redefine the tourism industry. For more information, visit the official website: Austria Travel Business 2025.


The Snowsports Academy and its SkiMachine

A true highlight of the ATB 2025 was the mobile SkiMachine presented by the Snowsports Academy, which captivated attendees. The piste brought the Austrian "lifestyle" of skiing to life for visitors. In addition to demonstration runs by instructor Lukas Joichl, attendees had the chance to test their skiing skills on the SkiMachine. Numerous visitors, from local ski experts to beginners from exotic locations, took advantage of this opportunity.

Johann Reisenberger (Snowsports Academy), Sandra Neukart (Austrian Tourism Board), Martin Dolezal (Snowsports Academy), Hubertus Rothwangl (Austrian Tourism Board)
Johann Reisenberger (Snowsports Academy), Sandra Neukart (Austrian Tourism Board), Martin Dolezal (Snowsports Academy), Hubertus Rothwangl (Austrian Tourism Board), Lukas Joichl (Snowsports Academy)

“We are proud to be part of the ATB with our SkiMachine and to help shape the future of tourism,” said Martin Dolezal, President of the Snowsports Academy. “Our goal is to make the joy of skiing accessible to as many people as possible.”


Conclusion

The ATB 2025 in Vienna was once again a resounding success, demonstrating that Austria is a dream tourism destination with its stunning landscapes, diversity, and innovative spirit.


Rent the SkiMachine

Would you like to rent the Snowsports Academy's SkiMachine for your own event? Detailed information can be found at: www.snowsports.at/rollskipiste.

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